Customer Marketing
Creating effective customer relationship strategies and communication programmes to build loyalty and advocacy.
We build valuable customer relationships.
Whether you want to acquire more customers or drive growth from your existing base, we’ll create an effective customer strategy and plan that builds profitable relationships and sustainable revenue growth.
-
Everything we do starts with understanding the customer. Insight guides strategy development and planning, implementation and optimisation.
-
A data strategy is an essential part of your overall customer strategy; providing a roadmap to make sure you have access to the right data to drive your customer marketing efforts.
-
A CRM strategy and plan is your blueprint for building valuable customer relationships and growing revenues and profit. It will also identify key required enablers such as talent and technology.
-
A customer journey map is an important visual tool to understand the core content, communications and experiences required to ensure customers interactions with your brand are connected.
-
Our Communications Framework helps you plan key conversations and value messaging across the customer journey.
-
Every business will need an integrated marketing technology stack to enable its customer marketing plans.
“VerveIQ helped Samsung improve customer engagement and increase revenue by adopting a new customer data driven strategy across Europe (31+ markets) and implementing new ‘martech’ solutions and shared services to improve performance of CRM operations.”
— Steve Yick | Director of Digital Platforms & eCommerce | Samsung
Customer Marketing Success Stories.
Dunnhumby
Leadership of transformational customer data-driven marketing initiatives including a new CRM strategy, loyalty app launch, new marketing automation platform and agency selection.
Samsung
Transformation and reorganisation of dh’s global customer engagement capability; developing client solutions for customer loyalty, lifecycle marketing and digital customer experience.
Great2
Fractional CMO leadership and development of business, brand and marketing plans and growth initiatives for this entrepreneurial and multiple award-winning startup.
More growth services for your business & team.
-
Product Marketing
Need help with your product strategy and planning a successful product launch?
-
Partner Marketing
Want to build a brand and revenue boosting partner programme?
-
Small Biz Marketing
Want a simple, effective marketing plan to help grow your small business?
-
Consulting CMO
Need to add marketing expertise to your leadership team in a flexible way?
-
Marketing Mentor
Need an experienced mentor to help you coach you to marketing career success?
Book a free ‘power hour’.
We’d love to hear from you and find out more about your growth goals. Drop us a line and we’ll arrange a convenient time to talk.