About us.
We build sustainable business growth through insightful customer propositions, smart communications and profitable relationships.
Customer Champions. Business Builders.
We drive business growth by championing your customers; understanding their needs so we can offer them appropriate products and services.
This is the foundation for building effective marketing strategies and programmes, as well as the capabilities and systems to support your teams to successfully meet growth goals.
Our 3-step guide to sustainable growth.
Long-term growth isn't hacked or left to chance. It's architected. Growth happens when companies commit to putting their customers first. They define their true purpose, create desire for their brand and build valuable relationships. Our approach is simple, but effective.
#1 Growth starts with defining your true purpose and articulating a clear value proposition. This involves knowing who you are, who your customers are and creating a compelling value exchange that will attract your audience to you.
Getting this right positions your brand properly, underpins your growth marketing programmes, and is key to building customer engagement.
#2 Every relationship starts with desire. Creating desire for your brand means finding and engaging with your audiences – wherever they may be.
Through a customer-centric lens, we use a range of inbound marketing techniques (content strategy, social publishing, email marketing and partnerships) to reach and interact with your future customers.
#3 Raising brand awareness and interest is the first important step, but achieving sustainable growth comes from carefully nurturing relationships throughout the customer lifecycle.
We bring together insight, creativity and marketing automation to understand and optimise the customer journey – transforming casual conversations into brand advocacy.
We work your way.
Growth means change. Flexibility is essential. Whether you need help defining your strategy or support implementing it, we’re a great partner to have on board. We flex our approach for where you are in your growth journey. We can “do it for you”, “do it with you” or help you to “do it for yourself”.
Projects
Most engagements start with strategy development; working with your team to understand the status quo, business plans and objectives.
We’re adept an understanding your business and customers quickly and creating a plan for growth within a matter of weeks.
Strategy Development
Business Case Development
Capability Development
Pitch Consultancy
Content Strategy & Creation
Programmes
We are often engaged to help implement strategic plans, or support a client through a period of change and marketing transformation.
Providing an objective perspective and marketing leadership, we help build capabilities (people, process, platforms) and solutions that deliver growth.
Strategy Implementation
Transformation Programmes
Fractional CMO
Multiple Projects
Marketing Retainers
Advisory
We enjoy working with our client’s marketing teams, helping develop their skills, expertise and improving collaboration and performance.
We help optimise how marketing teams work together and coach individuals on their own professional development and growth.
NED & Board Advisory
Events & Workshops
Speaking & Writing
Learning & Development
Mentoring
We are proudly people-first.
Everything we do starts with people; your customers and team. Our entrepreneurial and collaborative spirit creates value for your customers and your business.
Entrepreneurial
Your business is our business. We are relentless and resourceful problem solvers. Our entrepreneurial spirit guides our approach; always seeking more effective ways to create growth for your business.
Growth can be a challenging journey, requiring resilience and ingenuity. We seek to inspire, innovate and drive your team forward to achieve their potential.
Collaborative
Growth is a team sport. We are guided by our collective wisdom and adept at bringing diverse skills and people together to unlock new thinking and opportunities for growth.
Growth demands a cross-functional approaching, bringing together sales, marketing, customer support and IT teams around common ambitions.
Value-Driven
100% focused on adding value. We focus on authentic and sustainable growth that puts your customers first; creating a meaningful “value exchange” that allows both business and customers to prosper.
We build enduring value for your business, not quick-fix vanity metrics. We take an ethical approach; working with integrity to build your brand.
Meet our founder, Pipa.
Pipa Unsworth, founded VerveIQ in 2015 to help businesses grow through successful customer, product and partner marketing strategies and programmes. She’s worked with 100+ pioneering businesses; from global brands and agencies to early-stage companies.
As a startup founder and board advisor, Pipa is commercially-focused, entrepreneurial and pragmatic. A perpetual learner and innovator, Pipa is also Deputy Chair of the UK’s Data & Marketing Association.
We partner with other marketing experts.
We invest in our networks to provide clients with access to a broad range of marketing specialisms and best practices.
Grace & Co
Grace & Co is a networked marketing agency that helps brands solve modern marketing problems faster. When you combine experience and technology you get outstanding results.
RedRoute International
RedRoute is a marketing effectiveness agency providing consultancy, market research and data science services that helps companies optimise sales and profit from their marketing budgets.
Data & Marketing Association
The DMA is the UK’s leading trade association for today’s progressive data-driven marketers. They set, promote and teach the standards that build trust and deliver marketing effectiveness.
Book a free ‘power hour’.
We’d love to hear from you and find out more about your growth goals. Drop us a line and we’ll arrange a convenient time to talk.