CUSTOMER MARKETING IN ACTION
CRM & Loyalty Transformation for Samsung Electronics Europe
ABOUT SAMSUNG ELECTRONICS:
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, they are transforming the worlds consumer electronics.
VERVEIQ SERVICES:
As interim Director of CRM, Data, Retention & Loyalty, VerveIQ founder Pipa Unsworth led multiple “consumer data-driven marketing” (CDM) initiatives to improve customer engagement and drive revenue.
European CRM strategy and roadmap (covering B2C and B2B)
Samsung Members loyalty strategy and app launch
Data strategy & GDPR prep
New CRM platform vendor selection
New CRM agency partner selection and onboarding
New CRM platform implementation
Flagship and other product launches
European CDM Centre of Excellence
European CRM Strategy Remit:
CRM Strategy & Roadmap
Customer Data Strategy
CRM Platform Vendor Selection
Flagship launches
Samsung Members Loyalty App
European Agency Pitch Process
“VerveIQ helped Samsung improve customer engagement and increase revenue by adopting a new customer data-driven strategy across Europe (31+ markets) and implementing new ‘martech’ solutions and shared services to improve performance of CRM operations. Their expertise enabled Samsung to accelerate their growth agenda, bringing their expertise in transforming customer data-driven marketing across Europe.
— Steve Yick | Director of Digital Platforms & eCommerce | Samsung
