PARTNER MARKETING IN ACTION
Partner Strategy & Enablement for Thunderhead (now Medallia)
ABOUT THUNDERHEAD:
Thunderhead is a leader in customer engagement, providing pioneering B2B SaaS solutions that help companies build engaged relationships with their customers through highly personalised and contextually relevant interactions across all channels. Thunderhead was acquired by Medallia in 2022.
VERVEIQ SERVICES:
We kickstarted the growth of this innovative B2B technology firm’s European partner programme, securing over 20 strategic partners in less than 8 months.
EMEA alliances strategy and framework
Partner programme definition and set-up
Partner proposition development
Partner marketing content library
Partner relations and sales enablement
Contract negotiations and onboarding
Technology partnerships with Product Management
Analyst Relations support
Marketing event support and speaking
Partner Programme Achieved:
Partner Strategy & Plan
Partner Marketing Content
Marketing Events
Analyst Relations
Contracts & Pipeline
Product Management Support
“As a business with a new, innovative technology to address CMO's top business challenge - customer engagement - we needed to build strategic alliances with like-minded consulting firms and agencies. VerveIQ brought us both the expertise and the network to build our partner ecosystem quickly; securing over 20 strategic European partners in less than 8 months.”
— Glen Manchester | CEO | Thunderhead
