PRODUCT MARKETING IN ACTION
Product Marketing Strategy for new AI Design Solution for AnalogFolk
ABOUT ANALOGFOLK:
AnalogFolk is an independent global digital creative agency. Our mission is to use digital technology to make the analog world better — whether that’s creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech or creating world-changing campaigns.
VERVEIQ SERVICES:
Working with AnalogFolks’ executive team, we led a short project to assess the feasibility of a new brand AI product, build the product strategy and business plan.
Product strategy development
Feasibility study and business plan
Product marketing strategy
Product Canvas document including:
Customer segment and persona definition
Unique value proposition
Channels and success factors
Resourcing and revenue planning
Business model
Key Project Deliverables:
Product Strategy
Business Plan
Product Canvas
Customer Definition
Unique Value Proposition
Product Marketing Strategy
