Small business content marketing.
Why content marketing matters for small businesses.
Content marketing “is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty” [Source: Hubspot]
Before embarking on a content marketing strategy, we need to understand who our customers are and how our product or service can benefit them and provide solutions to their “problems”. At that point, we can generate amazing content which will lead to great things!
Four things you can achieve with good content marketing.
There are many ways to get your content under the nose of your target audience.
For example, you can publish content in blogs, newsletters, social media, podcasts, videos and infographics. By publishing engaging and relevant content for your target audience in the right places you can achieve the following great things:
Build trust in your brand By producing content that educates your target audience about how your product/service can benefit them, you are building trust and a positive brand message. Your content should give them the information they need, positioning your brand as an “expert” in its field. You are giving your target audience the information they need to make educated purchasing decisions. Moreover, it will set you apart from other brands and lead to brand loyalty in the future.
Boost conversions Engaging content can encourage conversions. Frequent marketing of your message is key so that your target audience see your content at the various stages of the buying process. You will need a clear call-to-action that tells your target audience exactly what to do when they are ready to take action.
Improve your SEO Optimising your content for SEO means that it is more likely that your brand will be more visible online. Optimising content means that various tools are used to give your site a higher ranking on keywords that are important to your target audience. Regular and engaging content such as blogs and case studies covering different topics relevant to your brand and customers will lead to your site being more visible.
Achieve new leads Effective content marketing does not have to be expensive. In fact, regularly posting great content on your social media channels is cheap and effective. It is ideal for small businesses to achieve new leads and sales.
A word of caution though…
Don’t create content just for the sake of it. Always make sure that your content is relevant to your target audience, that it provides a solution to their “problem” and that it is timely and engaging.
This is where you need a robust content marketing strategy that works well for your business and has your customer at the centre!
Need help? Creating an effective content marketing plan can be daunting. If you’re not sure where to start, we’re here to help. Get in touch to book a free consultation.
