DMA Micro-upskilling with startup Great2.

As a startup with a small marketing team, VerveIQ client Great2 signed up for the DMA Micro-upskilling Pilot to access their amazing catalogue of short courses designed to boost marketing skills.

The power of an hour.

We were excited to be involved in another brilliant new initiative from the DMA focused on helping their members boost their marketing skills. With over 200 bitesize courses to choose from, it was a valuable opportunity to offer the Great2 team some practical marketing training.

Part of a cohort of around 150 learners across 16 multinational organisations, charities, SMEs, and agencies took part in trialling micro-upskilling over a 6–10-week period.

You can read about the pilot results on the DMA website.

Why micro-upskilling works.

There are many challenges facing marketing leaders today. Tighter budgets and a tough financial climate. Demanding projects and the need for improved effectiveness. Costly skills gaps, the Great Resignation, and time-poor teams.

Committing to one hour per week of marketing training has the potential for short and longer term benefits. It’s an easy way to introduce continuous learning cultures within their organisation

Here’s a quick summary of some of the learnings from the micro-upskilling pilot cohort:

• 52% of learners felt more engaged with upskilling due to the pilot

• 46% developed new skills through that they wouldn't have previously been able to

• 39% of learners stated they found micro-upskilling better than previous learning experiences

• 67% believe micro-upskilling has made their company more engaged in skills development

How can you get involved?

If this sounds like a great L&D opportunity for your marketing team, drop us a line at pipa@verveiq.com to find out more or speak to the DMA team directly. In the meantime, read more about the pilot results, industry reaction and how to supercharge your marketing skills and career growth plan using the links below.