4 reasons to outsource your marketing.
This is blog post was written with small businesses in mind.
Outsourcing is a useful business approach which allows you to focus on your core business - the reasons you went into business in the first place.
From personal experience, I know how overwhelming running a small business can be sometimes. You can easily spend a lot of time doing important but boring or difficult jobs and less and less time on your favourite tasks.
Or perhaps the difficult tasks leave you feeling anxious because you just don’t have the skills or expertise to complete them properly. There’s a reason I have an accountant!
Your skill might be producing amazing pieces of art, coaching individuals in leadership, business consulting, accountancy (!) – but not marketing, branding or business growth strategy.
Sounds familiar? So what do you do? Muddle through on your own? Hire someone to taken on the difficult jobs? Or outsource key tasks to qualified experts?
4 top reasons to outsource.
Here are the four top reasons to outsource your small business marketing.
#1 Save time
It goes without saying that an expert marketer will be able to do the job better and probably a lot quicker. This leads to your business running more efficiently with more satisfied customers.
Importantly, it frees you up to do what you do best - running your business.
#2 Build expertise
No business owner would ever say “yes” to the question “Shall we get someone who is not an expert to perform this business-critical task? When you outsource, you find experts to help you.
Experts bring the latest knowledge to the table. They will also be able to offer advice, keep you up to date with legal or industry-standard information and point you towards potential opportunities for funding, networking and partnerships. Building your network is never a bad thing!
#3 Build skills
Outsourcing is not simply a matter of sending instructions and the expert will do the job. Well, it can be, but it is better if you think of it as relationship building or a partnership.
Outsourcing can work well for you if you have conversations with your expert about your business and what you are aiming to achieve. That way, your expert might spot opportunities and connections for you. They will also be able to give you advice and you will pick up handy tips.
#4 Growth opportunities
When you have the resources in place to ensure your business is running well, you are able to explore growth opportunities. You will be able to take on more work and explore the projects that you might not have gone for before.
The beauty of outsourcing is that it can be flexible. You can easily add new experts as and when you need them.
How can we help?
At VerveIQ we providing marketing services to small business looking to grow.
Whether you’re a new startup, micro-biz or a SME looking to scale, you need to think about how to connect and engage with your customers.
Small businesses often struggle to market themselves effectively; there's never the time or you may not know where to start. We can kickstart this process for you; building your brand through simple yet effective marketing activities that work with your budget.
We can work with you to develop a simple but effective small business marketing strategy and plan, help you implement it and develop your marketing team.
We’ll take care of your marketing needs while you to focus on the core tasks of establishing and growing your business.
“As a new startup, VerveIQ helped with everything from business planning, creating our brand, defining our marketing plan and then helping us action by building and coaching our team. The focus on growth mean we spent our marketing budget wisely and effectively.”
Andy Ball | CEO | GREAT2
If you would like to speak to us about outsourcing - or insourcing using our Consulting CMO service drop us a line and we’ll find a convenient time to talk.